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Heinz Taps Keller to Head Italy
PITTSBURGH - Jun 17/04 - SNS -- The H.J. Heinz Company named Kenneth C. Keller Chairman and Chief Executive Officer of Heinz Italy and President of Heinz Southern Europe.
Keller will report to Joe Jimenez, President and CEO of Heinz Europe, as part of a revamped management team charged with driving sustained growth in Heinz's Italian business, centered on its iconic Plasmon(R) infant feeding brand.
Keller has been Heinz's Chief Growth Officer since January 2003, with particular focus on growing the Company's 15 top brands around the world. Prior to that, he was Managing Director, U.S. Ketchup, Condiments & Sauces (KC&S) and Global Category Leader, Sauces & Condiments.
In a related announcement, Heinz appointed Fernando Pocaterra to be Chief Operating Officer for Heinz Italy, reporting to Keller with responsibility for sales, marketing and operations functions. Pocaterra is a 22-year Heinz veteran and was President of Heinz Venezuela for five years.
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