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Farm to Table Tracking System

REGINA - Oct 27/04 - SNS -- The organic Farmer Direct Co-operative Ltd. is launching a web-based tracking system for meat products.

Available through the fairDeal tracking system, , and fairDeal Best Management Practices , the company hopes the system will restore consumer confidence in the food production chain.

"Since the recent BSE crisis, consumers are demanding transparency. The public wants to know where their meat comes from, how it was raised and how it was processed," says Kim Schulz, Saskatchewan Sales Manager.

"Through the development of our web-based tracking system customers can now conveniently visit the farm online. They can see where their meat purchase came from, view pictures of the herd and learn how their meat was raised", states Schulz. "Clients can also view the farm’s organic certificate plus the packer’s organic and CFIA certificates."


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