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Nestle Consolidates Media Operations
NEW YORK - Oct 15/04 - SNS -- The Nestle Group will consolidate its entire media planning and buying with Publicis Groupe (ZenithOptimedia) and WPP (Group M). Nestle Japan will, however, continue its longstanding media relationship with Dentsu.
The change follows a review of media investment in all Nestle brands, categories and Nestle companies, as well as joint venture partner Cereal Partners Worldwide.
The initiative leverages Nestle's CHF 2 billion media expenditure and will result in substantial benefits and value improvement to the Company, resulting from a higher marketing efficiency.
The decision does not affect the creative assignments of Nestle's aligned communications partners worldwide: McCann Erickson, Publicis, JWT, Ogilvy, Lowe and Dentsu.
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