Polish Grapefruit Demand Strong

WARSAW - Aug 10/04 - SNS -- Rising health consciousness among the Polish population has led to increased demand for fruits such as grapefruit, with the average Pole now consuming almost 7 kilograms of citrus fruit per year.

Interestingly, the groundwork for grapefruit sales to Poland can be traced to the food deficits of the 1980's, notes the U.S. agricultural attache here in a report on demand for the fruit.

"During that time, shortages of food and most other goods were common. As a result, grapefruit was often given as a present for Christmas and other holidays. Grapefruit was considered exotic and healthy. The first grapefruits marketed here were white (white marsh seedless), however pink (ruby red, flames) and red (star ruby) varieties soon became the grapefruit of choice."

Today, grapefruit is consumed primarily as a breakfast item or salad ingredient. As Polish consumers become more affluent and health orientated, the future value of grapefruit sales should appreciate.

Subscribers can read the full text of the article by Clicking here