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Danone Sells Irish Biscuit Business
LONDON - Aug 4/04 - SNS -- Groupe Danone has finalized the sale of its biscuit operations in the Republic of Ireland (W&R Jacob Ltd) to Fruitfield Foods Ltd.
On July 23, 2004, Groupe Danone announced that it had signed an agreement with a view to selling its UK and Irish biscuits operations to United Biscuits. This agreement nonetheless provided for the possible sale of Danone's Irish assets to another party over a period of several weeks prior to final disposal.
Today's announcement of the sale to an independent local business with experience in the food industry but no biscuit operations to date, does not require the agreement of the anti-trust authorities and is effective immediately.
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